Apple Ad: Sensation or Solid?

When I read the book I was immediately reminded of this commercial for Apple's Macintosh computers in which there is a sort of Big Brother figure on the screen who gets smashed by a woman who throws a sledgehammer. 

Being that the commercial references the book itself, I don't really get the message. How is the arrival of the Macintosh supposed to fend off the supposed conditions of 1984? It just seems kinda silly to me, and I think it just uses the name of the popular book in a nonsensical way hoping people won't notice.

What do you think? Is there merit to this ad or is it just a dumb marketing scheme?


 https://youtu.be/VtvjbmoDx-I

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